![Google E-A-T Gudelines](https://dgvi9bqir6m5j.cloudfront.net/2023/01/06/3be89d5ab951016ca8c21d92c6bd1f00.png?format=webp)
Google E-A-T Gudelines
Google E-A-T means Expertise, Authoritativeness, and Trustworthiness. It is a guideline Google uses to determine what content is high-quality and should be ranked higher and part of several different aspects of its algorithm. So while it’s not a direct ranking factor, it can have an impact on your overall search rankings indirectly.