- 1 1 on Basecamp as their shared source of truth. Three of us built the first version. Jason Fried, Basecamp’s founder, led the design. His co-founder, David Heinemeier Hansson, programmed it (and created the well-known web framework Ruby on Rails as a by-product). At the time I was a web designer with a focus on usability and user interfaces. I executed Jason’s design direction for key features of the app and collaborated with him to fill in details of the concept.
MAKE: Bootstrapper's Handbook
The Bootstrapper's Handbook emphasizes the importance of solving your own problems as a starting point for business ideas. By identifying and addressing daily challenges using technology, you can create a product that solves problems for many others. Additionally, the product should be something people truly want or need, and growth should be built into the product from the beginning.