Know where your visitors come from

1. Analyst the traffic from different sources
   1. Email
   2. Search Engine
   3. Social
   4. Direct
2. Every Report Download, Meeting should count the same like Signup.
3. Analyst the rate of from Signup to Paid conversation.
4. Grow the rate.
5. Build Personal Branding on LinkedIn, Twitter, Reddit, etc.
   1. Targeting involves having a deep understanding of your customers' needs and the problem you’re solving for them.
   2. Having credibility will help convince your prospects that you’re an expert in the field they need help in.
   3. Messaging is how you make them understand that you are their best option to help them solve their problem; not your competitors

Reference

1. https://www.indiehackers.com/post/got-200-visitors-per-day-but-low-conversions-whats-missing-25a74203f5