Demo’ing your products to audiences

Demoing your products in the digital world is becoming increasingly crucial.

Whether you're a marketer, SaaS founder, or product manager, having a cohesive workflow for successful demonstration of your product to audiences can help build trust and showcase its capabilities. That's why having a great workflow in place focused on demoing effectively is more important than ever before - it not only increases audience confidence in your offering but also provides quick feedback loops and allows you to check on audience interest rapidly.

In this post, we'll take an in-depth look at how to best set up and optimize a flawless workflow when putting together powerful remote product demonstrations.

Preparing for a product demo - Set a goal, understand the audience, and choose the right platform

When gearing up for a product demo, it's crucial to take a strategic approach to maximize its effectiveness.

Begin by establishing a clear goal to help you focus your efforts and ensure your demo stays on target. This goal could be anything from securing new clients to educating potential investors about your product, or simply showcasing the exceptional features of your latest release.

Understanding the unique attributes of your audience is pivotal in tailoring your presentation to engage and resonate with them. Consider their backgrounds, levels of familiarity with the product or niche, and any particular challenges they might be keen on solving.

Lastly, opt for the most suitable platform to deliver your product demo, taking into account your target audience and the overall context. Multiple factors, such as content format, accessibility, interaction opportunities, and the potential for real-time feedback, should be considered when making this decision. Investing in meticulous planning ensures your product demo effectively captures its audience and succeeds in achieving your intended objectives.

Making a great demo presentation - Tips on selecting visuals, delivering clear messaging, and presenting effectively

Crafting a compelling demo presentation is an art that combines strong visuals, clear messaging, and effective presentation techniques.

When selecting visuals, choose images and graphics that support your key messages and maintain a consistent theme to create a cohesive feel. Be sure to limit the amount of text on each slide, instead using images, diagrams, and charts to tell your story.

When delivering your message, focus on conciseness and clarity. Thoroughly understand your target audience and their needs, so you can tailor your delivery to resonate with them on a deeper level.

Effective presentation is more than just looking good on stage; it's about engaging your audience and creating a memorable experience for them. To achieve this, practice your delivery, hone your storytelling skills, and don't be afraid to inject some personality into your presentation. Remember, you want to leave a lasting impression on your audience and inspire them to follow up with you after the event.

Collecting feedback while demoing - Techniques to ask questions and collect data to inform future decisions

When demonstrating a new product or service, collecting valuable feedback lies in effectively engaging your audience, allowing you to make informed decisions for the product's future.

One of the surefire techniques to ensure this is to pose open-ended questions that inspire creative thinking and foster targeted discussions. Encourage attendees to voice their opinions or concerns regarding the presentation, creating an interactive and comfortable atmosphere.The Socratic method, which involves asking a series of thought-provoking questions, can prove invaluable in guiding your audience through the discovery process, ultimately allowing you to better grasp the strengths and weaknesses of the product at hand.

Alongside, consider utilizing digital tools to gather insights, such as live polls or anonymous surveys during the session. Compile the data effectively and diligently, allowing it to inform the pathways for future iterations and improvements - this way, you harness the full potential of constructive feedback.

After the demo - Gaining insights from audience interests and reactions

Following a successful demonstration, it's essential to take a closer look at the audience's interests and reactions to gain valuable insights that can steer future decisions.

By evaluating the level of engagement, you can pinpoint which aspects of the presentation generated the most excitement or elicited the most questions. Pay close attention to their feedback, concerns, and suggestions as they can significantly contribute to the improvement of your concept or product.

Furthermore, observing patterns in audience reactions can help identify new market trends, potential industry collaborations, and uncover untapped business opportunities. Let your audience's response be a continuous learning experience, guiding you in refining your product and mastering the art of delivering even more engaging demos in the future.

Strategies for success - Ways to build confidence in your product or service through demos

There are several strategies for success to build confidence in your product or service through engaging demonstrations.

One such strategy is to thoughtfully tailor your demo to the needs and pain points of your audience members. When you personalize the demonstration, it speaks more to the individual watching and makes them feel valued.

Another beneficial approach is to showcase the product or service's competitive edge and align it with your clients' objectives.

Thirdly, it is crucial to maintain clear and concise communication throughout the demo, articulating how your product or service will meet their goals and desires. Encouraging questions and ongoing interactions can foster a deeper level of understanding and trust in your product or service.

Lastly, after the demonstration, be sure to follow up and address any questions or concerns that arose during the demo. Taking the initiative to reach out and ensure satisfaction will speak volumes about your genuine commitment to their success, boosting confidence in your product or service.


Overall, product demos are a great way to increase the confidence of your audience, collect feedback on time, and check for ongoing interest.

It is essential to prepare for any presentation by setting goals, understanding the audience, and choosing the right platform to deliver the information.

Effectively delivering an engaging presentation with crystal-clear messaging requires thoughtfully selecting visuals and presenting them properly.

Asking meaningful questions during or after an event can provide insights into the reactions and interests of an audience.

With this information and a few successful strategies, you can ensure that audiences understand and build confidence in your product or service with each demo. Don't forget to use this newfound knowledge to refine future presentations! Demo more with your audiences!